The irresponsible misogyny movement
or: You wish your blog had a marketing campaign like this.

What the hell is this?

The story starts with me wandering home from work one day, and seeing a poster on a wall. "The Zero Movement," I thought. "Hmm, wonder what that is?" And thought no more of it. Until, at our local one night shortly after, Anfy brought back the round, and a coaster that said, "The Zero Movement".

"What is this thing?" I said, picking it up and waving it around. None of us knew. We speculated that it was probably some new sort of pre-mixed drink, and we got distracted into musings on the history of such things, and their likely responsibility for the demise of cider.

A few days later, suffering through the usual pre-movie barrage of advertising lightly interspersed with trailers (usually for Cheaper by the fucking Dozen), there it was again! A little ad for the Zero Movement (the stupid "why can't chick flicks..." one).

Even we have our limitations on apathetic curiosity. "That's it," we said. "What is this thing?"

When we went looking, what we found perplexed us mightily. It's... it's a weblog! A rather dull and uneloquent one, moreover. With a message that's something of a more boring, smallscale and irresponsible version of Fight Club. ("Why can't my salary be doubled and my responsibilities halved?" it asks. Gee, I dunno, maybe you should ask your boss. I'm sure he needs a good laugh.)

I turned the website upside down and shook. I could not see any sign of any sort of corporate link, or anything of sufficient bulk to warrant, let alone fund, the sort of blanket advertising campaign we'd been subjected to. (Today, walking through Melbourne Central, I saw another ad, this one a sort of animated billboard thing.)

Is this somehow linked to the new Coke "Zero" and this advertising is supposed to settle into our subconsciouses and make us automatically reach for the "Zero" product on the shelves? Is it just some nitwit with more money than is good for one of his limited intellect, who wants to achieve internet popularity through realworld advertising? Is it purely designed to irritate me?

We may never know. Because actually, I don't care.