Zero update: most likely option turns out to be true - Why can't major companies resist advertising campaigns that border on the psychotic?

So basically, Coke wants us to buy into something that has an apparent six-month marketing campaign LIE wrapped around it? Why should we believe that this stuff has absolutely no sugar again?

It's weird. Despite the stupidity, the naivety and the misogyny, I actually had more respect for the website before it turned out that it was, actually, what we'd feared all along. And it's not like it actually has sold out, because it didn't have any credibility from the beginning. It's a STEALTH sell-out. A ninja sell-out? Well, it is mostly black, I suppose.

*

We had a week down the beach. It's possible Anfy's brain and mine should never have that much time to themselves. Phrase of the week, I suspect: surfeit of suck.

Particularly apt considering the opening topic. Which annoys me so much, I never want to speak of it again.